Why?

It’s good to know WHAT you do, WHY you do it to find a way HOW to do it. In research, art and industry alike. I will try to answer these three questions regarding my own research in three blog posts. Please feel free to comment and give me your thoughts. It will be a valuable input to my future texts.

WHY am I doing this study?

I recently heard that kids growing up in Sweden today listen to more music through games (on smart phones, tablets and gaming consoles) than they do through more “traditional” channels like Spotify and Youtube. Ancient formats like CD seem to be completely outdated.

There are many indications of “Virtual Reality” becoming the next big thing in the entertainment industry and there has been a huge trend on the web where static web pages with information is turned into social, interactive experiences. We also see a trend in museums, exhibitions and even concerts where interactivity, feedback and participation from the visitor/audience/consumer is more and more an expected part of the experience.

The combination of audio and visuals in an interactive environment require new technical solutions and skills which at the moment leave most trained musicians, composers and producers outside.

You can also argue that the current available technology for integrating music into games and other interactive applications heavily restricts how the music can be used.

I’m passionate about music, musicians ability to communicate and the joy of interaction. To make it possible for this to happen even in the new age of interactive applications being the primary way for people experience music, lots of new knowledge, technologies and methods are needed. I hope my research can play a part in the answer to that need.

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